The Journey

Interesting digital advertising articles

Here are some articles worth reading.

http://www.digiday.com/publishers/what-online-ads-really-cost/

http://www.mediapost.com/publications/article/194033/a-look-into-rtbs-quality-ad-impressions-data.html#axzz2LZr4iOfb

http://www.clickz.com/clickz/column/2244476/is-programmatic-premium

http://paidcontent.org/2013/02/21/the-massive-advertising-shift-that-twitter-is-trying-to-capitalize-on-with-its-api/

http://www.adexchanger.com/data-driven-thinking/the-data-providers-one-quadrant-chart-to-rule-them-all/

http://www.forbes.com/sites/jeffbercovici/2013/02/19/attention-publishers-iconic-is-not-a-business-model/

http://www.admonsters.com/blog/myths-surrounding-viewable-impressions

1. zunaidkhan posted this